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webBlog™ A blog is essentially a journal that is available on the web. Blogs are different from forums or newsgroups because in a Blog, only the author can create new subjects for discussion. Therefore a blog is a website in which items are posted on a regular basis and organized by category or in reverse chronological order. The term blog is a shortened form of weblog or web log. Creating a blog, maintaining a blog or adding an article to an existing blog is called "blogging". Individual articles on a blog are called "blog posts," "posts" or "entries". A person who posts these entries is called a "blogger". The content generally ranges from news or personal diaries, to political campaigns, product ideas, media programs and comments which are posted on a common web page. A blog has certain attributes that distinguish it from a standard web page. Blogs are generally updated daily using software that allows people with little or no technical background to update and maintain the blog. It allows for easy creation of new pages - In most cases new data is entered into a simple form (usually with the title, the category and the body of the article) and then submitted. It allows for easy processing of content for various presentations: by date, category, author, or other attributes. It usually allows the administrator to invite and add other authors, whose permission and access are easily managed by the owner. Why do I need a Blog? It can be used as a unique, informal way to: Communicate with suppliers, colleagues, existing or potential partners. Establish a company or individual's reputation or brand. Showcase industry/company news, introduce new products and services, marketing promotions or provide helpful tips to customers. Blogs make business sites more personal. A blog gives that sense of talking to a ‘real person’. Blogs make it fast and easy to manage content, even the most html challenged person can start and maintain a blog. Changing content means visitors always have a reason to keep coming back to your site. Customers love to check for what's new or what's different. Search engines such as Google and Yahoo are ‘friendly' to sites that have fresh content. Since search engines like regularly updated sites, blogs tend to rank high in search results as opposed to static websites that are hardly updated. Therefore blogs have an enormous marketing potential, company experts can start a blog and become industry experts helping your company beat out the competition. Blogs can also become a great tool to clear up facts, doubts or any rumors spread by the competitors. Finally, a blog created by a company employee expressing his opinions, facts and comments about the company, products or related topics gives the customer more confidence in the product or company. Blogs are what’s happening today; they are becoming ever more popular on the net and are a trend that is growing rapidly.
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